Posts Tagged ‘marketing’

Bottles designed to pack tighter and collapse for recycling would be a great improvement… if consumers will buy them.

TweetA few weeks before my talk at the Innovator’s Summit in Chicago, I stumbled upon a book called “slide:ology” by Nancy Duarte.  I like to give presentations, and I think I do a decent job of avoiding text-heavy slides that put the audience to sleep (though there’s always one in every audience who just can’t [...]

TweetWhen you walk into a store, you face a hundred minor decisions: what flavor, what brand, low-fat, trans-fat, no-fat?  Who has time to worry about fair-trade, organic, humane, non-toxic, low VOC, and the myriad other environmental options that face us every day. Recognizing consumer overload, companies, non-profits, and NGOs have turned out in force to [...]

TweetI like to dream up new visual tools for displaying eco-data, with the goal of informing an audience and encouraging them to make some type of change.  Traditionally, I’ve focused on the information, hoping that the numbers and trends themselves would elicit a response, but it’s clear I need to work on my persuasion. Today, [...]