Seven “Habbits” of Highly Distorted People
Meet the Habbits, strangely distorted humanoids that wear their environmental impact on their sleeve whole body.
Rather than limiting themselves to just a carbon footprint, Habbits have a carbon head-print, hand-print, “bum”-print, etc.
The relationship goes something like this:
- Height – Total Carbon Footprint
- Feet – Transport
- Hands – Home Energy
- Mouth – Water
- Bum – Waste
- Belly – Food
- Head – Electrical Goods
In a classic “Luke-I-am-your-father” twist, it turns out that the Habbit is YOU.
Giraffe Innovation, an environmental management consultancy, imagined and implemented the project where consumers and businesses could see their environmental impact visually and emotionally. Numbers and graphs can be sterile, and not everyone is motivated by the bottom line, but seeing your hands engorge or your “bum” expand makes the data very, very human. Circus human, but human nonetheless.
Visit the website and answer a few questions to create your own Habbit. The assumptions and energy units are decidedly British, (I can’t remember the last time I filled up with “Petrol”), but it’s pretty easy to make the conversions.
Looks like I need to go on a diet…
What does YOUR Habbit look like?
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